Reform Pinktober: The Real Stories Behind the Pink Ribbon

What is Reform Pinktober? Everyone is aware of breast cancer. Late September rolls around and companies are foaming at the mouth to launch any and all pink products. October is a long winded advertisement for breast cancer. Many other cancer patients and survivors of other cancers join in the fatigue knowing that when their awareness month happens, there's not a fraction of the celebration. Why does all of the pink feel so perky? Ask any breast cancer patient or survivor about how they feel about the pink, and most will tell you they are overwhelmed. Nauseous. Anxious.We are more than pink ribbons. We are real humans with authentic stories. How each person found their lump, the varying treatment plans, the way our lives have forever been scarred- outside and inside from this horrible disease, is more than any pink ribbon pinned on a person can describe. Reform Pinktober aims to transform what we know as Breast Cancer Awareness month into authentic storytelling about the very real people impacted by this disease. Our hope is that, even after the last banana dawning a pink ribbon sticker is bought off the shelf, each and every day outside of October is an awareness of what cancer stole from our lives. We reform pinktober to the reality we face everyday. Real people. Real stories. Real impact. We are more than the pink you see in October. Read more